Creativity counts

Those who have won at the Cannes Lions know what it takes: Only 10% of the entries get shortlisted, 3% get a metal and less than 1% win the Grand Prix. Here are some award-winning campaigns from this year’s festival.

1/9

(Brand/Campaign: Gatorade; Turf Finder Agency: Leo Burnett Award: Gold) The agency used Google Maps’ data to pinpoint the exact time when certain public spaces in New Delhi, Mumbai and Bengaluru would be empty so that Gatorade could provide a turf where people could play.

2/9

(Brand/Campaign: Buckaroo; Fit My Feet Agency: McCann Worldgroup India Award: Gold)
The campaign launched a project providing affordable and fully customised footwear for those in need.

3/9

(Brand/Campaign: Harpic; Loocator Agency: TGTHR Award: Silver) A tech-driven crowdsourced initiative, the campaign unveiled an app to help women find their way to a public toilet nearby, rate the public toilets and even add new toilets to the network.

4/9

(Brand/ Campaign: Taj Mahal Tea; Megh Santoor Agency: Ogilvy Award: Silver) The campaign showcased an innovative musical billboard that played a rendition of ‘Raag Megh Malhar’ whenever it rained.

5/9

(Brand/Campaign: St. Judes India Childcare Centres; The Impossible Choice Agency: Ogilvy Mumbai Award: Bronze ) Raised awareness through a film to drive donations for families who are left on the streets because of lengthy and expensive treatments for children with cancer.

6/9

(Brand/Campaign: Coke Studio; Sing to Remember Agency: VML Award: Bronze) Campaign created a viral track to bring attention to languages such as Gujarati, which are not commonly used in mainstream songs.

7/9

(Brand/Campaign: Sydney Opera House; Play It Safe Agency: The Monkeys Award: Grand Prix)
Celebrated the 50th anniversary of the Sydney Opera House; a musical love letter to ignoring the rules.

8/9

(Brand/Campaign: Coca-Cola; Recycle Me Agency: WPP Open X Award: Grand Prix) A series of powerful images that depict the Coca-Cola logo after a can has been crushed during the recycling process.

9/9

(Brand/Campaign: JCDecaux; Meet Marina Prieto Agency: DAVID Awards: Titanium Lion & Grand Prix) The Madrid subway was filled with random photos of an anonymous 100-year-old granny named Marina Prieto doing everyday activities, turning her into an internet sensation.