WOW Skin Science, a beauty and wellness brand, has ventured into the cosmetics category with the launch of their new brand, ‘Color Cupid’.
From what it’s understood, this makeup brand is specially designed and curated for Gen-Z and millennial audiences, launching with a range of nearly 40 SKUs across face, eyes, and lips categories. Reportedly, the eye portfolio includes Kajal and eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and a lip duo, which’s a combination of liquid lipstick with tinted lip balm. Moreover, the face portfolio comprises Foundation, Primer, BB Cream, and a makeup remover.
According to an official release, Color Cupid’s products will be available both online, through platforms such as Amazon India and offline, spanning over 300 beauty advisor-led stores and more than 1000 makeup stores. The brand is expected to focus on regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara.
“Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. I believe Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their beauty stories with confidence and joy,” Manish Chowdhary, co-founder, WOW Skin Science, expressed.
