Fractional Ownership in Hospitality: Investing in luxury hotels without breaking the bank

Even though directly owning a luxury hotel requires significant capital, one can still gain exposure by investing in it through fractional ownership.

Fractional Ownership in Hospitality: Investing in luxury hotels without breaking the bank
This ownership model increases the property’s saleability, builds brand equity, and creates additional revenue streams through co-ownership and rental income. (Image: By Arrangement)

The hospitality industry encompasses establishments that serve individuals seeking respite, recreation, business, social activities or a celebration. It presents everything from opulent 5-star hotels to small boutique properties, all offering vast opportunities for development and creativity.

Even though directly owning a luxury hotel requires significant capital, one can still gain exposure by investing in it through fractional ownership. This approach allows multiple individuals to jointly own shares in a property, often upscale establishments like luxury resorts. Each owner holds a stake in the property, with usage rights predetermined during purchase. These usage rights can be fixed, flexible, or hybrid, ensuring fairness and access among co-owners.

For a fraction of the cost, individuals can co-own a segment of an exquisite property, benefiting from guaranteed stays and a taste of upscale living – all without the substantial expense associated with sole ownership.

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The Case for Fractional Ownership – Benefits and Considerations

Investing in the hospitality sector through fractional ownership offers several key benefits. The main advantage is the reduced financial commitment. Additionally, the costs and responsibilities of maintaining and managing the property are shared among the owners, reducing the burden on each individual.

Fractional properties in real estate can appreciate in value over time. When these properties are not in personal use, they can be rented out to generate additional income. This combination of lower initial costs, shared responsibilities, investment diversification, access to premium assets, and potential financial returns makes fractional ownership a great investment option.

When it comes to investing, a cardinal rule is to detach emotions from decision-making. Therefore, it is important to rely on factual data which empowers one to eliminate biases which might otherwise impact sound judgement. Some key considerations are:

* Location is Paramount: The success of a hospitality property hinges heavily on its location. Hotels near airports cater primarily to travellers, while those nestled in city centres might attract urban explorers and business professionals.

* Sizing Up the Opportunity: Property size significantly influences operational dynamics. Investors must weigh the appeal of smaller, more intimate settings offering personalised services against the potential of larger properties with extensive amenities and conference facilities. Property size impacts staffing needs, operational costs, and revenue generation, necessitating alignment with market demand and investment goals.

* Market Savvy is Essential: Understanding prevailing market conditions is crucial for informed investment decisions. Factors like tourism trends, economic indicators (like inflation), regulatory changes (such as tax laws), and seasonal variations can affect occupancy rates and profitability.

* Competitive Landscape Analysis: Assessing the competitive landscape is vital when acquiring hospitality properties. A comprehensive analysis of competing establishments helps identify unique selling points and strategic positioning opportunities.

Navigating the Hospitality Market with Fractional Ownership

This form of fractional ownership in hospitality real estate is an attractive investment, particularly for those seeking to enter the market without breaking the bank during periods of slow traditional real estate sales. This ownership model increases the property’s saleability, builds brand equity, and creates additional revenue streams through co-ownership and rental income. That is why it is crucial for investors willing to successfully participate in the exciting and profitable hospitality real estate market to be aware of the peculiarities of choosing the location, the size of the property, the supply and demand, and the general competitive environment. Through awareness, due diligence, and utilising the availability of fractional ownership investments, investors can arm themselves for this fast-changing industry segment.

(By Aditya Kushwaha, CEO and Director, Axis Ecorp)

Disclaimer: Views, recommendations, opinions expressed are personal and do not reflect the official position or policy of FinancialExpress.com. Readers are advised to consult qualified financial advisors before making any investment decision. Reproducing this content without permission is prohibited.

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First published on: 27-06-2024 at 09:26 IST
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