Bharat Agri Fert & Realty Ltd plans to develop a 7-star theme-based resort on the outskirts of Mumbai with an investment of about Rs 55 crore. It plans to launch an additional 170 rooms, along with a banquet hall and enhanced amenities by 2025-2026, thus offering the perfect venue for destination weddings on the banks of a river within the 120-acre freehold land, the company said in a statement.
The project is planned in line with Prime Minister Narendar Modi’s vision, ‘WED IN INDIA’ initiative. The company has announced that it will intensify its focus on the hospitality sector over the next two-three years.
The new resort project will operate under the Anchaviyo brand, which is India’s first premier unique theme-based resorts. Currently, the company operates 80 luxurious theme-based resorts at the same location.
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Elaborating on the company’s plan, Vijal Yogendra Patel, Director, Bharat Agri Fert & Realty, said, “We are intensifying our focus on the hospitality sector. Situated in Maharashtra’s Palghar district, Anchaviyo will offer tranquillity, natural beauty, and proximity to the Jawaharlal Nehru Port Trust’s new Vadhavan port.”
“This infrastructure is expected to attract business travellers and high-end yachting enthusiasts. The Vadhavan port presents a tremendous opportunity,” he said, adding, “We believe Anchaviyo’s 7-star experience, coupled with the port’s convenience, will create a unique and synergistic destination.”
BAFRL was established in 1962 as an Indian company, initially recognized for being the first to manufacture NPK fertilizers through “Project Finance” from NRI investors. With three key business verticals – Fertilizers, Realty, and Hospitality – the company is strategically navigating challenges and pursuing growth opportunities.
In the fertilizer business, the company is temporarily leasing out its assets to address supply chain disruptions, fostering potential future manufacturing operations. The realty segment focuses on a landmark project in Thane city.
The hospitality vertical features Anchaviyo Resort, set to double its room capacity in Phase 1 and expand further in Phase 2, aligning with the national initiative of ‘WED IN INDIA’.
Additionally, a joint venture with a prominent hotel chain is on the horizon, reflecting the company’s commitment to innovation and market expansion.
