Sandeep Soni

Sandeep Soni serves as the Senior Assistant Editor at Financial Express Digital. With a career spanning over 13 years in media and business journalism, he has versatile experience encompassing television, print, and digital media. Within his role at FinancialExpress.com, Sandeep oversees content strategy and daily news coverage focusing on the SME sector — as the head of FE Aspire vertical — other than emerging tech startups, with a keen interest in venture capital/startup funding. Additionally, Sandeep spent over two years reporting on cryptocurrencies during his tenure at FE. He has authored over 5,000 pieces of content including breaking news, as well as short and long-form articles along with interviews covering prominent tech entrepreneurs, top tech startups, small businesses, and VC funds at CNN News 18, Entrepreneur magazine, and FE so far. Sandeep also has rich experience in ideating and organising B2B events around technology startups, entrepreneurship, and SMEs. He was among the early journalists to extensively cover e-commerce when it was nascent in India. He holds a Master’s degree in journalism and another in mass communication, complemented by a Bachelor’s in English Honours. He has around 3,000 followers on LinkedIn and over 500 followers on X (formerly Twitter).