ACKO, the tech-first insurer, launches its latest campaign in Chennai ‘ACKO Pola Varuma’ to bring in a local flavour to the audience.
Conceptualised by DDB Mudra South, the films are directed by the Tamil director Gautham Vasudev Menon and feature Tamil actors Yogi Babu and Paal Dabba as a father-son duo.
Each of the three films discusses the benefits ACKO offers to the customers – affordability, hassle-free claim process, roadside assistance, and easy renewal – all within the context of the son’s ‘unconventional’ choice and the father’s initial scepticism.
New flight path
Hitting the pause button
Bite-sized content! Social media marketing tips you didn’t know you needed
Tier-2 and tier-3 cities lead the online shopping surge, with 9 out of 10 Indian consumers making online purchases, reveals Netcore Cloud study
