Suppose you’ve opened a shop and want customers to come in huge numbers, what options do you have other than advertising ? not many, right? Well, that’s not the case with the digital world, increasing organic traffic is possible if you know the right trick. Search engine optimisation (SEO) plays a major role in climbing the search engine rankings. It generates traffic and makes a website visible for consumers. In this article we will discuss five SEO tips that can have a skyrocket effect on your website’s traffic.
Align your contents with search intents
Try to understand why people would read or watch your content? If they really need to read, how would they search for it? Google always try to come up with the content which is mostly relatable with the search keywords. For example, the search engine won’t show chocolate cake recipe if somebody searches “buy chocolate cake”, it will come up with a blog or videos where the making of chocolate cake is explained. You just need to understand users search intent and align your content with it. Bingo! You are one step ahead than others.
Organise your website
It’s easier to find a thing in a neat and clean, organised room than a messy one, right? That goes exactly the same with websites too. Organise your website in a logical way that can help search engines and users understand how your contents are relevant to them.
Say ‘NO’ to duplicacy
Some website show same content under different URLs. Although these are not counted as spams, they can definitely cause bad user experience.
Write gripping title tags or meta descriptions
A gripping title tag or meta descriptions can both come into the search engine result page. It clearly indicates, they can have huge impacts on click rates. Writing an unique title tag can be a good practice.
Optimise images
While image optimisation can help you get more clicks, it can also get you excellent exposures in image search results. Choosing the right permutation and combinations of file type,size becomes important here. One can compress the image also in order to minimize their size without reducing their quality.
