Advertising

T20 WC spot ad rate touches Rs 28 lakh/10 sec

Increase of 10-15% for semi-final and final matches, say experts

June 27, 2024 09:20 IST

Conceptualised by DDB Mudra South, the films are directed by the Tamil director Gautham Vasudev Menon

ACKO rolls out ‘ACKO Pola Varuma’ campaign featuring Yogi Babu and Paal Dabba

Each of the three films discusses the benefits ACKO offers to the customers

June 26, 2024 13:50 IST

Creativity counts

Those who have won at the Cannes Lions know what it takes: Only 10% of the entries get shortlisted, 3%…

June 26, 2024 12:48 IST

According to industry estimates, within digital advertising ad spending on programmatic is expected to reduce by as high as 70% across all platforms, especially in the case of MSMEs as it works on a real-time model

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

8 to 9 ways – how the self-certification process is expected to impact the advertising industry

June 26, 2024 08:00 IST

The Sleep Company launches #UpgradeToSmartBed campaign featuring Jim Sarbh

Reportedly, the theme of the campaign is claimed to create awareness about the technology of the Smart Recliner Bed

June 24, 2024 17:00 IST

Gravolite Join hands with wrestling federation of India ahead of world championship trials (Image: PR Handout)

Gravolite joins hands with Wrestling Federation of India ahead of World Wrestling Championship trials

Reportedly, these mats have been approved by the Wrestling Federation of India.

June 24, 2024 16:00 IST

Traditional media formats are also experiencing growth, with linear formats projected to grow by 8.4% in 2024.

Digital ad spends estimated to grow by 15.9% to reach Rs 580 billion in 2024, reveals MAGNA report

Television remains a dominant medium, reaching 778 million viewers in 2024

June 24, 2024 15:00 IST

Paisalo's new initiative (Image;Pr Handout)

Paisalo announces its new initiative #PaisaloRakhegaKhayal

Reportedly, the company will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave.

June 24, 2024 13:35 IST

After hours with Gajanan Sampatrao Kale, CEO, Tata Power Delhi Distribution

My weekdays are packed and are a blend of big-picture strategy and hands-on problem-solving. An early riser, I like to…

June 24, 2024 10:12 IST

Offence is the best defence

Domino’s is refusing to rest on its laurels

June 24, 2024 09:45 IST

Hitting the pause button

Will paying customers warm up to Disney+ Hotstar’s pause ads?

June 24, 2024 08:51 IST

How did news channels fare in this General Elections? Premium Story

The ruling party the Bharatiya Janata Party (BJP) which released a total of 1.84 lakh ads spent Rs 116.1 crore…

June 24, 2024 08:00 IST

The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios

Ideas that inspire

Ideas are the most important beings on the planet.

June 22, 2024 10:21 IST

With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.

India bags 18 metals, its worst show since 2015

Leo Burnett led with 5 metals, Ogilvy next with 4

June 22, 2024 10:07 IST

Senco Gold and Diamonds, an Indian jewellery retail chain,

Senco Gold and Diamonds launches its anthem, aims to support LGBTQ+ community

The anthem signifies Digvikar’s declaration of self-identity and acceptance of oneself

June 21, 2024 19:12 IST

The campaign film features various Hyundai models driven by different customers, focusing on aspects such as mobility, service network, technology, comfort, convenience, and safety.

Hyundai Motor India launches ‘I Choose Hyundai’ campaign

The campaign aims to showcase the variety of models, transmissions, features, and fuel options available from Hyundai.

June 21, 2024 14:00 IST

"Our 'Bharosa India Ka' campaign aims to go beyond showcasing our range of services,” Alexander George Muthoot, joint managing director, The Muthoot Group, expressed (Image: PR Handout)

Muthoot Finance rolls out two ad films showcasing Madhuri Dixit

The first ad film focuses on removing doubt from decision-making and the second film delves into the significance of gold…

June 21, 2024 12:45 IST

Creating a monsoon-themed campaign posed several challenges, primarily due to the unpredictable weather conditions.

Ad of the Day: Crocs’ Splash Your Style monsoon campaign

Crocs’ spokesperson and Kulfi Collective’s spokesperson talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

June 20, 2024 19:13 IST

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‘MSME growth through fintech innovations to play major role in $5 trillion economy’

Electronics, chip firms line up Rs 3-trillion kitty over five years

BusinessJune 27, 2024 06:15 IST

The Indian government’s incentives have attracted electronics and semiconductor manufacturers to invest Rs 3 trillion in capital expenditure over 5 years. The potential market of $500 billion by 2030 has led to companies setting up shop for domestic and export demand. Major companies like Foxconn and Vedanta Group have also invested due to the production-linked incentive scheme.

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