The Sleep Company, India’s comfort-tech brand launches its digital campaign #UpgradeToSmartBed which features Indian actor Jim Sarbh. The company claims to provide a bedtime experience that transport users beyond their ordinary sleep,making them feel weightless.
“With our head high, we feel rest assured about our Smart Recliner Beds and its ground-breaking innovation. It allows people to use their beds for multiple purposes like to get a massage, recline or get theatre experience at home,” Priyanka Salot, co-founder, The Sleep Company said.
Reportedly, the theme of the campaign is claimed to create awareness about the technology of the Smart Recliner Bed. The ad showcases how Sarbh and his on-screen partner introduces their guests to Smart Recliner Bed and explains their everyday experience with the bed.
“Everyone deserves a relaxing bedtime routine after the hectic pace of everyday life. We want to encourage our audiences to upgrade to a smart bed. Through the Smart Recliner Bed, we want to provide our consumers with a sleeping experience accompanied by a range of customized preset modes.”Ripal Chopda, chief marketing officer, The Sleep Company said.
