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Brand Wagon

Cracking the code of celebrity valuation; how the endorsement game works? Premium Story

Brand Wagon

WOW Skin Science rolls out makeup brand called Color Cupid

McDonald’s India – North and East in partnership with Universal Pictures is looking forward to add Minions to its restaurants.

McDonald’s India introduces Minions to its restaurants in North and East India

Tata named India’s most-valuable brand 15 years in a row

T20 WC spot ad rate touches Rs 28 lakh/10 sec

Livspace unveils premium interior design brand called Vinciago

2 out of 3 BFSI leaders dissatisfied with existing martech stacks, reveals MoEngage’s report

Subhash Chandra granted relief by Bombay High Court in SEBI summons challenge

Nazara Publishing and nCore Games partner for FAU-G: Domination release

ACKO rolls out ‘ACKO Pola Varuma’ campaign featuring Yogi Babu and Paal Dabba

Bite-sized content! 5 SEO practices you didn’t know you needed

Advertising

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

The Sleep Company launches #UpgradeToSmartBed campaign featuring Jim Sarbh

Gravolite joins hands with Wrestling Federation of India ahead of World Wrestling Championship trials

Marketing

Vibe Music unveils new logo

Pearson India names IAM Group as strategic marketing partner

CollegeDekho launches its brand campaign to assist students

Media

Reportedly, Amazon Prime offers benefits through a single membership (Image: PR Handout)

Amazon Prime rolls out second edition of ‘Sach Mein Too Much’ campaign

Nick India rolls out ‘Stick with Nick’ campaign

Paramount Global to raise prices for its streaming plans

Gaming

“This collaboration aims to be a testament to our dedication to delivering experiences for our players," Siddharth Mehrotra, head of business development, KRAFTON India, said (Image: PR Handout)

BGMI partners with ‘Kalki: 2898 AD’ film, launches exclusive in-game events and trailer

Game of the Week- Carrom Pool:Disc Game

A turbulent time for online gaming industry post 28% GST imposed, reveals EY report

Digital Marketing

Google execs Pichai, Brin must sit for questioning in digital ads lawsuit

Digital ad spends estimated to grow by 15.9% to reach Rs 580 billion in 2024, reveals MAGNA report

BrandWagon Adtalk with Infobip’s Ben Lewis Premium Story

Martech

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

Consolidating martech stacks; the key to high ROI for organisations Premium Story

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

AI and ML: Catalysing a new era in retail and e-commerce

Bite-sized content! Social media marketing tips you didn’t know you needed

‘Jo dikhta hai wo bikta hai”, we all must have heard this famous statement. This can’t get more real when…

By Santanu Karmakar

June 25, 2024 10:13 IST

Goenka made this investment in his personal capacity, and it does not impact the company he leads.

Punit Goenka invests in expansion of single-screen theatres with Maverick Media acquisition

Reportedly, this investment will enable Maverick Media to build single-screen theatres in under-screened markets, including tier 1 and tier 3…

June 24, 2024 16:34 IST

Paisalo's new initiative (Image;Pr Handout)

Paisalo announces its new initiative #PaisaloRakhegaKhayal

Reportedly, the company will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave.

June 24, 2024 13:35 IST

Spotify has been trying to boost its margins by lowering marketing spending and through layoffs (Image: Reuters)

Spotify launches new basic streaming plan in US

The new basic plan will start at $10.99 per month for eligible users

June 24, 2024 11:15 IST

After hours with Gajanan Sampatrao Kale, CEO, Tata Power Delhi Distribution

My weekdays are packed and are a blend of big-picture strategy and hands-on problem-solving. An early riser, I like to…

By Alokananda Chakraborty

June 24, 2024 10:12 IST

Offence is the best defence

Domino’s is refusing to rest on its laurels

By Geetika Srivastava

June 24, 2024 09:45 IST

Hitting the pause button

Will paying customers warm up to Disney+ Hotstar’s pause ads?

By Guest

June 24, 2024 08:51 IST

How did news channels fare in this General Elections? Premium Story

The ruling party the Bharatiya Janata Party (BJP) which released a total of 1.84 lakh ads spent Rs 116.1 crore…

By Anushree Bhattacharyya

June 24, 2024 08:00 IST

The study of consumer behaviour is largely to understand what makes a customer tick

The psychology of persuasion: Understanding consumer behavior and decision making in marketing

As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed corpus of research…

June 23, 2024 18:12 IST

Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media

Hyperlocal targeting in programmatic advertising: reaching audiences at the neighborhood level

While it may seem appealing to reach a large audience and to see high traffic and impression numbers, there are…

June 23, 2024 13:45 IST

Chai Pe Charcha with BrandWagon Premium Story

Pratik Mazumder, chief marketing officer, Mahindra Holidays & Resorts India Ltd talks to BrandWagon Online about his weekends, favourite vacation…

By Santanu Karmakar

June 23, 2024 10:20 IST

I often listen to audiobooks and podcasts about such individuals while driving, walking to and from work, and during workouts.

Chai pe Charcha with BrandWagon Premium Story

Ayush Gupta, co -founder, POD Nutrition, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

June 22, 2024 16:10 IST

In the heart of India's corporate folklore, there are tales of brands that have not just sold products but have become integral parts of the cultural fabric

Brand building: A business in disguise – India Chronicles

Crafting a compelling brand story isn’t just an indulgence, it is a strategic investment that new-age startups should prioritise alongside…

By Guest

June 22, 2024 14:00 IST

I love the social campaigns run by Ferrara candy, especially their ability to turn identified social trends into strategic campaign opportunities.

BrandWagon Adtalk with Sprinklr’s Arun Pattabhiraman Premium Story

Arun Pattabhiraman, CMO, Sprinklr, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns, and…

By Shailja Tiwari

Updated: June 24, 2024 11:22 IST

The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios

Ideas that inspire

Ideas are the most important beings on the planet.

June 22, 2024 10:21 IST

With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.

India bags 18 metals, its worst show since 2015

Leo Burnett led with 5 metals, Ogilvy next with 4

By Alokananda Chakraborty

June 22, 2024 10:07 IST

High-quality content is essential for optimizing e-commerce websites for search engines.

Content is King: The importance of leveraging high quality content to boost organic traffic for e-commerce clients

Creating valuable content positions a brand or individual as an authoritative source within their industry or niche

By Guest

June 22, 2024 09:40 IST

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